The Basics of Machine Learning: A Quick Primer
Machine learning is a subset of artificial intelligence that involves the use of algorithms and statistical models to enable a system to improve its performance on a specific task over time. It is based on the idea that systems can learn from...
Demystifying Bounce Rate (Plus Perfecting Adjusted Bounce Rate)
Bounce rate is probably the most ambiguous and widely known metric in digital marketing. If you ask any analyst or digital marketer what a bounce is, the answer you will probably get is somewhere along the lines of - single-page session where users leave the site without navigating further.
Visualizing Ecommerce Website Structures [50M Pages Crawled]
Much like the architectural design of a building, website structures lay out the overall anatomy of a website - How one page...
How To Increase Revenue Through Design
Design has the power to form opinions and change perceptions, yet it still does not have a seat at the table right next to technology, sales, and marketing within most organizations. Most companies would consider design's impact on business success to be marginal, and as a result, is consistently...
83 Facebook Demographic Targeting Options [Infographic]
Digital advertising is hard. Without having a pre-defined persona of your target audience, you're throwing darts in the dark hoping to stick. Facebook advertising makes a massive number of targeting options available to you. So many in fact that it can often times be overwhelming.