How To Increase Revenue Through Design

How To Increase Revenue Through Design

Faisal Mumtaz — 13 min read

Design has the power to form opinions and change perceptions, yet it still does not have a seat at the table right next to technology, sales, and marketing within most organizations. Most companies would consider design's impact on business success to be marginal, and as a result, is consistently...

Anatomy Of Google Ad Auction [Infographic]

Anatomy Of Google Ad Auction [Infographic]

Faisal Mumtaz — 8 min read

Every time you search on Google, a request is sent to Google servers to evaluate advertisers bidding for that search query. All eligible advertisers are then put into a auction where their ad positions are determined based on the Max CPC bids, Ad quality and other contextual factors.

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