Your Digital Academy

Demystifying Bounce Rate (Plus Perfecting Adjusted Bounce Rate)

How To Increase Revenue Through Design

Anatomy Of Google Ad Auction [Infographic]

Headless Ecommerce - The Definitive Guide

by Sally Chbat Maamari

8 Components of a Successful Ad Campaign

Creating a successful ad campaign is the result of a well-planned strategy prepared by digital specialists and experts and not some random work done by a random person. Here I will speak about eight but not the only eight components that make you campaign eligible for success.
Digital Marketing 5 min read
by Faisal Mumtaz

Demystifying Bounce Rate (Plus Perfecting Adjusted Bounce Rate)

Bounce rate is probably the most ambiguous and widely known metric in digital marketing. If you ask any analyst or digital marketer what a bounce is, the answer you will probably get is somewhere along the lines of - single-page session where users leave the site without navigating further.
Analytics 5 min read
by Faisal Mumtaz

How To Increase Revenue Through Design

Design has the power to form opinions and change perceptions, yet it still does not have a seat at the table right next to technology, sales, and marketing within most organizations. Most companies would consider design's impact on business success to be marginal, and as a result, is consistently...
Design 13 min read
by Faisal Mumtaz

Anatomy Of Google Ad Auction [Infographic]

Every time you search on Google, a request is sent to Google servers to evaluate advertisers bidding for that search query. All eligible advertisers are then put into a auction where their ad positions are determined based on the Max CPC bids, Ad quality and other contextual factors.
Digital Marketing 8 min read
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