Persuasion architecture is the method of guiding website users towards a conversion path by injecting visual and textual cues throughout the journey. There can be multiple paths laid down for every recognized persona or a single path for the specific audience you are targeting.
Digitacy is an avenue for ardent individuals to educate and engage in discussions related to digital marketing, eCommerce, analytics and design.
The future of eCommerce is here, and it is headless. It solves some of the most fundamental issues of eCommerce development and delivers performance that is unheard of.
A digital marketing ninja in 2019 cannot afford to have a one-dimensional approach when it comes to selling a product or service online. During the advent of digital marketing, it was only SMS and email marketing, then came PPC, SEO & SEM in the early 2000s followed by..
There's nothing more annoying for an analyst or a digital marketer than to open up a google analytics source/medium report and see that its insanely skewed by your payment gateway. Before we dive into fixing this issue..
Not measuring the outcome of your digital campaigns after pouring in time and money into it is kinda like driving a Lamborghini without a speedometer, you think you're going fast but since you can't compute it in your mind, you can't truly feel it. We quantify, evaluate and optimize otherwise..
We like to think of ourselves as highly intelligent individuals, immune to any kind of persuasive technique, however we fail to realize that we are influenced every single day, be it a newspaper advertisement or a YouTube video, our neurons are constantly bombarded with visual and aural stimuli..