Every time you search on Google, a request is sent to Google servers to evaluate advertisers bidding for that search query. All eligible advertisers are then put into a auction where their ad positions are determined based on the Max CPC bids, Ad quality and other contextual factors.
A canonical tag is used to designate the preferred URL of a web page, telling search engines - this is master page, show this in search results.
Your content is as good as writing a secret journal in your diary that is kept under your bed, if it is not being indexed by Google. Although Google is pretty is at crawling the internet, newer or unpopular websites still need to point Google in the right direction or it might take ages..
It's no revelation that having a fast loading website has a significant impact on your bounce rate, session duration and consequentially your conversion rate. But exactly how much of an impact it can have, has always been a mystery.
If you frequent social media then you could not have possibly missed Ryan Reynolds' witty commercials. From Deadpool promos to Aviation Gin advertisements, he and his marketing team have been killing it lately.