Hi, I'm Faisal Mumtaz - Founder of Digitacy.com and a passionate entrepreneur with 12 years of experience in Ecommerce and Digital Marketing. I spend most of my time thinking about commerce, digital transformation, design, analytics, and how it all ties in together to build a successful business.
After having won 7 ecommerce awards and building over two dozen websites over my career, I have had the pleasure of working on some incredible projects, both big and small.
I have been involved in developing multi-million dollar ecommerce businesses from scratch. I love the journey from drawing a rough sketch of the vision and strategy to the architecture and UX of the website. My journey doesn't end there though; I'm equally passionate and involved in building out the business after go-live - conversion optimization, SEO, PPC, Social, Affiliate, etc.
I generally take on consultancy roles in the following domains -
- Ecommerce Platform Evaluation
- Replatforming / Migration
- Ecommerce Setup - WooCommerce, Shopify (Standard/Plus), Magento (Community/Enterprise), BigCommerce
- PPC Setup & Strategy
- Conversion Rate Optimization (CRO)
- Ecommerce Integrations - CRM, Loyalty, ERP
- Google Analytics / Tag Manager Setup & Training
- On-Page SEO Optimization
- Headless Ecommerce
- Augmented Reality In Ecommerce
How I work
Typical project scoping starts with a discussion with key stakeholders and understanding their requirements followed by an evaluation of the current setup -
- Ecommerce: Current system setup, Customization, Integrations
- Digital Marketing: Strategy audit, Current ROAS & ROI
This process can take anywhere between 2-4 weeks and gives me a rough understanding of the amount of work required for the project. Usually, I will handle the project by myself however, for projects where complex integrations are involved, such as Oracle/Salesforce ERP or Microsoft Dynamics, I might bring in a subject expert to ensure there are no hiccups.
What I Will Need From You
For Ecommerce Projects
- Access to Ecommerce platform to evaluate the current setup
- Access to Analytics & Tagging System (GA, GTM/DTM)
- Current Architecture Diagram
For Digital Marketing Project
- Access to Google Ads
- Access to Facebook Business Manager
- Access to Analytics & Tagging System (GA, GTM/DTM)
- Access to Merchant Account & Search Console
- Access to Email Marketing Platform
Have an exciting project coming up or want to optimize your current setup? Book a free 30min discovery session on my calendar.