Hi, I'm Faisal Mumtaz - Founder of Digitacy.com and a passionate entrepreneur with 12 years of experience in Ecommerce and Digital Marketing. I spend most of my time thinking about commerce, digital transformation, design, analytics, and how it all ties in together to build a successful business.

After having won 7 ecommerce awards and building over two dozen websites over my career, I have had the pleasure of working on some incredible projects, both big and small.

I have been involved in developing multi-million dollar ecommerce businesses from scratch. I love the journey from drawing a rough sketch of the vision and strategy to the architecture and UX of the website. My journey doesn't end there though; I'm equally passionate and involved in building out the business after go-live - conversion optimization, SEO, PPC, Social, Affiliate, etc.

I generally take on consultancy roles in the following domains -

  • Ecommerce Platform Evaluation
  • Replatforming / Migration
  • Ecommerce Setup - WooCommerce, Shopify (Standard/Plus), Magento (Community/Enterprise), BigCommerce
  • PPC Setup & Strategy
  • Conversion Rate Optimization (CRO)
  • Ecommerce Integrations - CRM, Loyalty, ERP
  • Google Analytics / Tag Manager Setup & Training
  • On-Page SEO Optimization
  • Headless Ecommerce
  • Augmented Reality In Ecommerce

How I work

Typical project scoping starts with a discussion with key stakeholders and understanding their requirements followed by an evaluation of the current setup -

  • Ecommerce: Current system setup, Customization, Integrations
  • Digital Marketing: Strategy audit, Current ROAS & ROI

This process can take anywhere between 2-4 weeks and gives me a rough understanding of the amount of work required for the project. Usually, I will handle the project by myself however, for projects where complex integrations are involved, such as Oracle/Salesforce ERP or Microsoft Dynamics, I might bring in a subject expert to ensure there are no hiccups.

What I Will Need From You

For Ecommerce Projects

  • Access to Ecommerce platform to evaluate the current setup
  • Access to Analytics & Tagging System (GA, GTM/DTM)
  • Current Architecture Diagram

For Digital Marketing Project

  • Access to Google Ads
  • Access to Facebook Business Manager
  • Access to Analytics & Tagging System (GA, GTM/DTM)
  • Access to Merchant Account & Search Console
  • Access to Email Marketing Platform

Have an exciting project coming up or want to optimize your current setup? Book a free 30min discovery session on my calendar.