Digitacy is an avenue for ardent individuals to educate and engage in discussions related to digital marketing, eCommerce, analytics and design.

Anatomy Of Google Ad Auction [Infographic]

Every time you search on Google, a request is sent to Google servers to evaluate advertisers bidding for that search query. All eligible advertisers are then put into a auction where their ad positions are determined based on the Max CPC bids, Ad quality and other contextual factors.
by Faisal Mumtaz
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