Digital advertising is hard. Without having a pre-defined persona of your target audience, you're throwing darts in the dark hoping to stick. Facebook advertising makes a massive number of targeting options available to you. So many in fact that it can often times be overwhelming.
Digitacy is an avenue for ardent individuals to educate and engage in discussions related to digital marketing, eCommerce, analytics and design.
Every time you search on Google, a request is sent to Google servers to evaluate advertisers bidding for that search query. All eligible advertisers are then put into a auction where their ad positions are determined based on the Max CPC bids, Ad quality and other contextual factors.
A canonical tag is used to designate the preferred URL of a web page, telling search engines - this is master page, show this in search results.
Your content is as good as writing a secret journal in your diary that is kept under your bed, if it is not being indexed by Google. Although Google is pretty is at crawling the internet, newer or unpopular websites still need to point Google in the right direction or it might take ages..
If you frequent social media then you could not have possibly missed Ryan Reynolds' witty commercials. From Deadpool promos to Aviation Gin advertisements, he and his marketing team have been killing it lately.
A digital marketing ninja in 2019 cannot afford to have a one-dimensional approach when it comes to selling a product or service online. During the advent of digital marketing, it was only SMS and email marketing, then came PPC, SEO & SEM in the early 2000s followed by..
We like to think of ourselves as highly intelligent individuals, immune to any kind of persuasive technique, however we fail to realize that we are influenced every single day, be it a newspaper advertisement or a YouTube video, our neurons are constantly bombarded with visual and aural stimuli..