Digital Marketing

7 posts
Anatomy Of Google Ad Auction [Infographic]

Anatomy Of Google Ad Auction [Infographic]

Faisal Mumtaz — 8 min read

Every time you search on Google, a request is sent to Google servers to evaluate advertisers bidding for that search query. All eligible advertisers are then put into a auction where their ad positions are determined based on the Max CPC bids, Ad quality and other contextual factors.

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