Digitacy is an avenue for ardent individuals to educate and engage in discussions related to digital marketing, eCommerce, analytics and design.

How To Increase Revenue Through Design

Design has the power to form opinions and change perceptions, yet it still does not have a seat at the table right next to technology, sales, and marketing within most organizations. Most companies would consider design's impact on business success to be marginal, and as a result, is consistently...
by Faisal Mumtaz

Anatomy Of Google Ad Auction [Infographic]

Every time you search on Google, a request is sent to Google servers to evaluate advertisers bidding for that search query. All eligible advertisers are then put into a auction where their ad positions are determined based on the Max CPC bids, Ad quality and other contextual factors.
by Faisal Mumtaz