There's nothing more annoying for an analyst or a digital marketer than to open up a google analytics source/medium report and see that its insanely skewed by your payment gateway. Before we dive into fixing this issue..
Digitacy is an avenue for ardent individuals to educate and engage in discussions related to digital marketing, eCommerce, analytics and design.
Not measuring the outcome of your digital campaigns after pouring in time and money into it is kinda like driving a Lamborghini without a speedometer, you think you're going fast but since you can't compute it in your mind, you can't truly feel it. We quantify, evaluate and optimize otherwise..