Bounce rate is probably the most ambiguous and widely known metric in digital marketing. If you ask any analyst or digital marketer what a bounce is, the answer you will probably get is somewhere along the lines of - single-page session where users leave the site without navigating further.
There's nothing more annoying for an analyst or a digital marketer than to open up a google analytics source/medium report and see that its insanely skewed by your payment gateway. Before we dive into fixing this issue..
Not measuring the outcome of your digital campaigns after pouring in time and money into it is kinda like driving a Lamborghini without a speedometer, you think you're going fast but since you can't compute it in your mind, you can't truly feel it. We quantify, evaluate and optimize otherwise..