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Much like the architectural design of a building, website structures lay out the overall anatomy of a website - How one page links to another and the relationship between those pages. The objective of these structures is to meet user expectations and...
It's no revelation that having a fast loading website has a significant impact on your bounce rate, session duration and consequentially your conversion rate. But exactly how much of an impact it can have, has always been a mystery.
Persuasion architecture is the method of guiding website users towards a conversion path by injecting visual and textual cues throughout the journey. There can be multiple paths laid down for every recognized persona or a single path for the specific audience you are targeting.
The future of eCommerce is here, and it is headless. It solves some of the most fundamental issues of eCommerce development and delivers performance that is unheard of.